"It's always-on, predictive intelligence, active everywhere, refined in real-time by the results it drives, creating the world's mo ...
Today's Top News
Television News DailyMattel Starts New Film, TV Studio For Brands
Mattel will combine its existing film and television units to produce and foster new entertainment efforts. Two theatrical projects coming next year include "Masters of the Universe," a live-action film based on the He-Man action figures and "Matchbox," based on Mattel's miniature cars. ...
Hopkins' appointment highlights the growing importance of Microsoft's role in advertising. She wrote that Microsoft's decision to "doub ...
"Conde Nast" content director Anna Wintour met with Susie Wiles, White House chief of staff. ...
Struggling Newell, maker of such products as Sharpie pens and Rubbermaid containers, restructures C-suite amid 50% stock decl ...
The street-level outdoor ad will provide free soft serve June 18 in NYC's West Village. ...
Meta is planning to invite brands to create and target their ads on its apps using the company ...
Consumers are cooking more but snacking less, pushing the brand to rethink innovation and ad spend. ...
Tim Natividad, who had been U.S. head of enterprise sales at TikTok, will take her position. The chan ...
New Reporting Module Is Meant To Help Media Brands Drive Revenue
Operative's AOS Insights provides a 'unified intelligence layer,' the company claims. ...
Quick-Response Social Content: AT&T Leverages Its Partnership With NBA Superstar
The company shared a video from Shai Gilgeous-Alexander's mother, Charmaine, in response to the athlete being named N ...
Smoothie King Supports Runners By Evolving The Drive-Thru
It's testing a Run-Thru window at a Texas store in honor of Global Running Day June 4. ...
'Harvard Business Review' Starts Premium Sub Product
Done in partnership with Egon Zehnder, HBR Executive will serve senior leaders ...
Wikipedia, Others Blast Utah Curbs On Social Media
"The Act will create an impediment to Wikipedia's community contribution model, a core aspect of its free-knowledge mission ...
Microsoft Questioned By French Authority For Driving Down Search Results: Report
Privacy-focused French search engine Qwant has asked the French regulator to act against Microsoft, claiming it drives do ...
Lake Hour Expands Roster With RTD Vodka Iced Teas
Brand extension came via request from one of the founder's nieces for a "non-carbonated, easy-sipping option." ...
X To Launch 'Bitcoin Style' Encrypted Vanishing Chat Feature
Elon Musk has announced new functionality for X's private messaging feature, "XChat," which he says involves "Bitcoin sty ...
Energy Drink Celsius Aims To Broaden Its Appeal
"Live. Fit. Go." expands the message beyond the sports and fitness narratives typical of the category. ...
Mindgruve Merges With Levelwing
With the addition of Levelwing, Mindgruve now has a team of over 400 employees across eight U.S., Lat ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Performance Marketing Insider Summit
Publishing Insider Summit
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data and Programmatic Insider Summit
Planning and Buying Insider Summit
Digital Out of Home Insider Summit
Brand Insider Summit: Luxury Retail
Brand Insider Summit CPG
Brand Insider Summit QSR
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
The most interesting marketing-related AI news I received this morning was an Accenture study showing a third of consumers now consider AI assistants to be a "good friend." ...
Just for fun, let's continue delving into the Trump-"60 Minutes" saga with an analysis of the edit the TV show made in an interview with Kamala Harris last October. ...
A plea for Redstone to give CBS News a life of its own -- as a future-proof foundation for truth. ...
