Screentime
Sunday Ticket Draws About 1.3 Million Fans to YouTube
Die-hard fans of live sports are migrating online in big numbers, responding to the multibillion-dollar investments by major technology companies, the research firm Antenna suggests in a new report.
The NFL Sunday Ticket, now distributed by YouTube, has attracted an estimated 1.3 million sign-ups, Antenna said Thursday. Under prior operator DirecTV, Sunday Ticket may have had 1.5 million to 2 million customers, according to Bloomberg Intelligence.