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Sunday Ticket Draws About 1.3 Million Fans to YouTube

YouTube offers multiple plans for Sunday Ticket, ranging from $349 a year to as much as $489, depending on what’s included in the package. 

Photographer: John Locher/AP

Die-hard fans of live sports are migrating online in big numbers, responding to the multibillion-dollar investments by major technology companies, the research firm Antenna suggests in a new report.

The NFL Sunday Ticket, now distributed by YouTube, has attracted an estimated 1.3 million sign-ups, Antenna said Thursday. Under prior operator DirecTV, Sunday Ticket may have had 1.5 million to 2 million customersBloomberg Terminal, according to Bloomberg Intelligence.