Amazon to Run Ads on Prime Video in Key Markets Starting in 2024
- Prime Video will offer a more expensive ad-free option
- Streamers want to increase revenue as production costs soar
Amazon.com Inc., following other streaming platforms looking to further monetize their content, will run ads on its Prime Video service in key markets – a move that will help offset rising costs and provide a boost to an already robust advertising business.
Ad-supported streaming will be the default on Prime Video in US, UK, Germany and Canada starting early next year, the company said in a statement on Friday. The company has long offered video streaming as part of a package that also includes speedy shipping, music and other perks. Amazon said Prime subscribers will continue to pay $139 annually in the US but will be able to pay an additional $2.99 a month to avoid ads. Pricing in other countries will be anounced later, the company said.