Warner Bros. Plans to Offer Sports Free on Max Service

Warner Bros. Discovery Inc. plan to offer live sports at no additional cost on its Max streaming service for a limited period of time later this year, betting basketball, baseball and hockey will lure new customers, according to people familiar with the matter.

Customers will need to pay an additional amount for sports starting next year, likely around February or March, said the people, who asked not to be identified discussing plans the company hasn’t made public.