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Netflix Still Adding New US Users After Password Crackdown, Research Says
- The streaming service had more sign-ups than any other in July
- Netflix user growth in the US had stopped in recent years
Netflix Inc. has continued to add new users in the US after its crackdown on customers sharing their passwords, according to new research from Antenna, data that suggests the company is on track for another strong quarter of growth at home.
About 2.6 million people in the US signed up for Netflix last month, Antenna estimated. Antenna doesn’t measure the exact number of new customers for the service, but it’s a reliable proxy for user growth. Netflix, which had stopped growing in the US for a couple of years, registered more sign-ups than any other paid streaming service in July. The number was a decline of almost 26% from the big jump in June additions, however.