With $20 billion in ad spend up for grabs during the TV upfronts ad haggle, social media giant TikTok is looking to position itself as a complement to those ad buys.
With $20 billion in ad spend up for grabs during the TV upfronts ad haggle, social media giant TikTok is looking to position itself as a complement to those ad buys.
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.