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ViacomCBS Goes ‘All-In’ on Streaming, But Without Many of Its Top Shows

The new Paramount+ has some holes after ViacomCBS pursued an ‘arms dealer’ strategy, hampering its effort to play catch-up with Netflix and Disney

Kevin Costner in ‘Yellowstone.’

Photographer: Cam McLeod/Paramount
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Not a day goes by that Bob Bakish doesn’t regret giving away “Yellowstone.”

The drama set on a cattle ranch in Montana is the most popular show ever broadcast on the Paramount Network, which is owned by ViacomCBS Inc. But if you want to see the series on the internet, you have to go to another company. ViacomCBS sold the streaming rights to Peacock, a rival service owned by Comcast Corp.