GroupM's digital specialist agency Essence struck a deal with Fox Networks Group's ad tech unit, TrueX, to develop and test new approaches for connected TV advertising.
GroupM's digital specialist agency Essence struck a deal with Fox Networks Group's ad tech unit, TrueX, to develop and test new approaches for connected TV advertising.
Roku is shifting its sales strategy as the meaning of the upfront marketplace changes and marketers grapple with an uncertainty economy.