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Media

Essence strikes deal with TrueX to advance connected TV advertising

Male hand holding TV remote control. - Stock image (DmitriMaruta/iStock)
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By:
Jeanine Poggi
June 25, 2018 03:00 PM

GroupM's digital specialist agency Essence struck a deal with Fox Networks Group's ad tech unit, TrueX, to develop and test new approaches for connected TV advertising.

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