LONDON — Sony Pictures Television Networks has launched a free app to “help users capture and post images of a better world.” The app supports the company’s global campaign Picture This, which seeks to encourage efforts to protect the environment.
Users are encouraged to post images that show beautiful urban and rural landscapes that illustrate what a better world can look like, and efforts that can accomplish this, such as an urban garden, a person recycling unwanted items, or a clean waterway.
The Picture This campaign launched on Sept. 28 in 30 languages as an effort to bring attention to environmental issues in the networks’ footprint of 178 countries around the world. Forty-five networks are participating, using their resources — from on-air and social media campaigns to community events — to bring attention to the issues affecting their regions.
The app was developed by REDspace, known for their interactive design and development services, and is available for both iOS and Android smartphones and tablets.
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“Through photo storytelling, we’re inviting everyone to capture and share images of a better place, a more sustainable community and a cleaner environment,” said Andy Kaplan, president of worldwide networks for Sony Pictures Television.
“Using our expertise to not only create revolutionary interactive experiences but also influence positive change in the world we live in? Well, it doesn’t get any better than that,” Mike Johnston, REDspace’s president and CEO said.
