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Technology

AOL Applies Ad-Tech Know-How to Ad Creation

The assets in AOL's banners can now be as targeted as an automated ad buy.
TP
By:
Tim Peterson
September 15, 2015 02:00 PM

AOL wants to apply the science of programmatic ad buying to the process of creating ads.

Featured Stories

Cannes Lions
Cannes 2025—everything marketers need to know about making deals at the festival

Key themes for Cannes 2025.

GS
By:
Garett Sloane
Cannes 2025—everything marketers need to know about making deals at the festival
Pride Month
SPCSHP’s Nick Cerami on showing up, not showing off, for Pride
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By:
Nick Cerami
SPCSHP’s Nick Cerami on showing up, not showing off, for Pride
Brand Marketing
In-house agencies face financial and AI pressure—experts on the way forward
AP
By:
Adrianne Pasquarelli
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By:
Jon Springer
In-house agencies face financial and AI pressure—experts on the way forward
Cannes Lions
23 rising voices reshaping marketing at Cannes Lions 2025
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By:
Gillian Follett
23 rising voices reshaping marketing at Cannes Lions 2025

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