How Brands Can Create Awareness in Streaming Video and DVR Programming

Brand advertising in TV is at a crossroads, right at the moment when traffic lights are changing. For TV networks, the investment in broadcast from brands is still strong. But brands are increasingly finding their audience elsewhere. Eyeballs are moving over to streaming services, which have been cropping up in droves as of late from the likes of NBC (TV Everywhere), CBS (All Access) and most recently HBO (HBO Now), across an assortment of devices. This change is generational, rapid and growing.