Google spent $1.65 billion to buy YouTube six years ago.
But it was only last year that it turned into something that Google CEO Larry Page could "watch for hours," he said during the company's earnings call today.
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What changed?
YouTube's emphasis on channels and personalization made it easier to watch on—naturally—his Google TV.
Page also namedropped "Gangnam Style," the K-Pop music video that's racked up nearly 500 million views on YouTube.
On February 28, Axel Springer, Business Insider's parent company, joined 31 other media groups and filed a $2.3 billion suit against Google in Dutch court, alleging losses suffered due to the company's advertising practices.
