A few of us can remember when MTV actually had music videos and not the litany of reality shows it airs now. Vevo is making a similar move into scripted and unscripted programming, and today unveiled a slate of six new shows at its NewFront presentation to advertisers.
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April 25, 2012 09:38 PM
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What media buyers really thought of 2025 TV upfronts—winners, losers, celebrities and TV’s identity crisis
To gauge which TV upfronts week presenters stand out as haggling kicks off, Ad Age surveyed 13 media buyers on their top takeaways from the week.
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