Technology

Toyota, GM, Unilever Channel Big Bucks to YouTube

By:
February 27, 2012 05:00 AM

If you needed a sign of just how audacious YouTube's $100 million experiment in original content is , consider the asking price for advertisers: as much as $62 million for the exclusive on a package of "channels" in categories such as music or pop culture.

Featured Stories

Staying current is easy with newsletters delivered straight to your inbox.