For a time, Wells Lawrence was the highest-paid woman executive on Madison Ave. She is said to ha ...
Today's Top News
MADRocket Companies Puts Media Account Into Review
The firm has been working with Interpublic's UM, which won the account in 2018. Last year, the company spent an estimated $320 million on measured media, according to agency research firm COMvergence. ...
"Kingdom of the Planet of the Apes" spent $21.1 million on national TV advertising -- 2,820 airings wi ...
The agency succeeds Empower as the retailer's media agency of record. ...
The company cited continuing "volatile global macroeconomic conditions," general client caution and sluggish technology sector conditions. ...
OpenAI reportedly plans to announce its AI-powered search product Monday, a day before Google's annual I/O event, whe ...
The company "is very confident on the execution" of summer sporting activations, according to CEO Michel Doukeris. ...
TikTok is beginning to automatically label AI-generated content reposted from other platforms through a partnership with the Coaliti ...
Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in a report that suggests information from t ...
Streaming News Service Offers Program For Monetizing Content
Gnomi App invites writers and thought leaders to apply for inclusion. ...
Purpose-Driven Campaigns Are Brand-Builders For Northwell
With an OOH campaign during the pandemic, Northwell Health achieved a 12% lift in brand relevance and ...
Instagram Expands Creator Marketplace To 10 New Regions
Meta is expanding Instagram's Creator Marketplace tool across 10 new countries including South Korea, Germany, the Netherlands, Franc ...
OpenAI GPT-40 Gets Real-Time Conversational: Sees, Hears, Analyzes
OpenAI has announced a new GPT model with smarter, faster real-time voice and visual interactions - technology th ...
Skechers Brings Virtual Store To Roblox
Skechers has teamed with Super League to launch its first store in a Roblox virtual mall, offering playe ...
Bloomberg Media Partners With Tokyo Broadcasting System To Deliver Business, Financial News
The firms will also provide bespoke custom content in both Japanese and English for Japanese news consumers. ...
Charity Hits Close To Home For Latest Dutch Bros Fundraiser
For every drink sold May 17 at the coffee chain, the Dutch Bros Foundation will make a donati ...
AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CMOs seek to drive near-term growth, accordi ...
Cannes Lions Names Unilever Creative Marketer Of The Year
Unilever was last named Creative Marketer of the Year in 2010 and in the years since has amass ...
Skrewball Whiskey Wants Drinkers To 'Skrew The Usual'
The peanut butter whiskey that claims to be "a little salty, a little sweet, a little savory, a ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit QSR
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data & Programmatic Insider Summit
Planning and Buying Insider Summit
Digital OOH Insider Summit
TV + Video Insider Summit
OMMA Awards
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
NBCU announced Friday that NBC will have two new comedies and one new drama series premiering this fall. ...
"We are opening this up so that we say, really, 'Scouting is for everyone and we welcome you,'" Communications Director Gordon Shattles told CBS News. ...
Social app WeAre8 is extending its consumer ad revenue-sharing model to the open web via programmatic buys on major publishers' sites. It's kind of genius, when you think about it. ...
Amazon Ads Expands Prime Video Interactive Ad Formats
Meta To Provide Advertisers With Automated Image, Text Variations For Ads
Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
Pioneering Ad Woman Mary Wells Lawrence Dies At 95
OpenAI Reportedly To Announce Search ChatGPT Monday
