To ramp up performance-based ad efforts for better business outcomes, NBCU has forged a retail media partnership wi ...
Today's Top News
RawMeta Seeks Do-Over In Battle With Advertisers Over Inflated Metrics
Meta Platforms is urging a federal appellate court to reconsider a recent 2-1 decision allowing Facebook advertisers to proceed with a class-action fraud lawsuit over inflated metrics. ...
Analysts expected revenues between $35 and $40 million for the action-comedy feature. Universal spent $13.9 million in nation ...
The holding company is effectively shuttering cultural intelligence consultancy Sparks & Honey and integrating its AI technology in ...
"I am stuck on Band-Aid..." reappears in a new campaign with former Disney Channel star Skai Jackson. ...
If the DOJ finds Google violated antitrust laws, it will schedule a "remedies" phase to determine next ste ...
At its NewFronts presentation, TikTok announced new premium ad-placement options and additional publishing partners. ...
With less-bulky boots, the hiking heavyweight hopes to reverse sales decline. ...
Insiders say potential bidders included rival Mediaocean, as well as a consortium of agency holding companies led ...
GoPuff Brings 'Magic' To Deliveries In Big Brand Push
Gopuff believes there's an opportunity to make life's simplest moments and everyday necessities exciting," said Oriel Davis-Lyons, CC ...
Ketel One Botanical Lives Eternal Summer Through 'Cocktail' Experience
"The new campaign is inspired by the feeling of frivolity that comes with lighter, longer days," says Hann ...
Mod Op Enhances Marketing Capabilities, Acquires LAM Design
LAM Design, a brand strategy and integrated-marketing agency, counts Duracell, Reckitt, Sanofi and Panera Bread among its clie ...
Conde Nast Union Could Disrupt Monday's Met Gala: Reports
"Meet us at the table, or we'll meet you at the Met," the NewsGuild threatens. ...
Chevrolet Traverse Offers More Power, Off-Road Capability
The capability of the Z71 is highlighted in a social effort featuring NASCAR driver William Byron that bro ...
P&G's New Chapter Vitamin Brand Shows 'Wisdom Of Nature'
The campaign's :15 and :30 spots feature artistic depictions of nature and ingredients. ...
Jon Wilde To Head 'Motorsport'
His mission as editor in chief will be to expand the "Motorsport" franchise. ...
Chicago's 'Reader' To Return To A Weekly Print Schedule
The alternative nonprofit switched to bi-weekly in 2020. ...
Gannett Sells 'The Farmington Daily Times' To Ballantine
Ballantine will combine the "Daily Times" with the "Tri-City Record." ...
Google Users Battle Company Over Analytics Data
Google users suing the company over alleged privacy violations are now battling with it over a key iss ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit CPG
Brand Insider Summit QSR
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data & Programmatic Insider Summit
Planning and Buying Insider Summit
Digital OOH Insider Summit
TV + Video Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
New research probes why younger fashion shoppers have turned into physical retail's biggest fans -- and what this means for digital companies. ...
Omnicom's Sparks & Honey helped pioneer the integration of AI on Madison Avenue. Should it have predicted its own demise? ...
A whole solar system of comedy stars has been hurt making this film -- including Melissa McCarthy as a former NASA employee . ...
