OMG agency PHD was the long-time incumbent for off-line media buying. Under the new arrangement, sibling agency O ...
Today's Top News
MediaDailyNewsChamber Of Commerce Backs Meta In Battle Over Inflated Metrics
The country's largest trade group is backing Meta's attempt to scuttle a class-action brought by advertisers over allegedly inflated metrics regarding the potential reach of ad campaigns. ...
The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," t ...
The World Federation of Advertisers presented the new framework at the Global Marketer Week conference in Toronto. T ...
The kit, part of the Institute for Advertising Ethics expansion into combating greenwashing, includes a template for strate ...
To help advertisers better understand the carbon footprint of their Snap ads, Snapchat has partnered with Scope3, ...
The popular travel site believes it can offer something hundreds of competitive networks can't: oceans of travel d ...
The news comes weeks after the retailer shuttered its five-year-old health center division. ...
The ability for AI agents to see, hear and respond to conversations will have the greatest impact f ...
WBD Upfront: New Ad Products Announced For Max
In its upfront presentation, WBD announced a number of advanced ad products for its Max streamer, including shoppab ...
Stagwell Study Finds Current Brand Safety Standards Are Unnecessarily Broad
CEO Mark Penn says the study reinforces the company's position that "quality journalism" is being "demonetized" by certa ...
BMW Partners With Naomi Campbell
The one-off show car was unveiled with the glamorous backdrop of the red carpet at the 77th Cann ...
Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
NFL's deal to give Netflix two high-profile exclusive Christmas Day games will be a major boost for i ...
Meta Shuts Down 'Workplace' App, Focused On AI
After a decade, Meta is shutting down Workplace, an enterprise communications app that aimed to help connect employe ...
New 'Simpsons' Packaging Celebrates Butterfinger's Centenary
Now owned by Ferrero, the new packaging pays tribute to its longtime collaborators, which began in 1988. ...
McCann Worldwide Taps Koehler As Global President, Craft
Her hire is part of the agency's ongoing commitment to expanding creative boundaries and further the agency's 'Creativi ...
OpenAI Chief Scientist Stepping Down
"After almost a decade, I have made the decision to leave," OpenAI Chief Scientist Ilya Sutskever wrote ...
Frank Blethen To Surrender Reign Of 'The Seattle Times'
Member of founding family has served for almost 40 years. ...
Pringles' Upcoming Mingles Line Loses The Can
The puffed snack is launching at retailers nationally this October with three flavor-combination varieties. ...
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Two new scripted dramas plus a serialized, documentary crime story were among the fall schedule announcements made Tuesday by ABC. ...
The spot hows that it takes a village of weird folk, with divergent looks and personalities, dressed in every type of Speedo, to become a true crowd. ...
A new ANA report benchmarks the use of principal media-buying by agencies, but it raises more questions than it answers about the true magnitude of the practice. That said, a significant percentage of ANA members aren ...
