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Netflix Outlines $2.5 Billion Korean Bet as K-Drama Mania Grows
- It’s spending $2.5 billion over four years in the country
- Netflix will work with local organizations to groom talent
Netflix Inc. promised to back and cultivate the Korean showrunners and studios behind viral shows like Squid Game, outlining how it plans to spend some of the $2.5 billion it’s earmarked for K-drama.
Co-Chief Executive Officer Ted Sarandos said Thursday his company will bankroll training programs for the next generation of auteurs and entertainers, both in front of and behind the camera. Netflix will work with local organizations to identify and groom young talent, he added.