Disney Said to Ask Other Studios to Join Digital Movie Service
- Studio’s Movies Anywhere lets users access films bought online
- Rival UltraViolet effort had attracted 21m accounts last year
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Walt Disney Co. is in talks with other major Hollywood studios to join its Disney Movies Anywhere service, which lets customers buy, watch and store their online film purchases at a single site, people familiar with the strategy said.
Disney is trying to add content from other studios to boost the appeal of its offering, which was introduced in 2014, said the people, who asked not to be identified because the discussions are private. Disney has been in an ongoing tug-of-war with five other major studios and many smaller players that support a format called UltraViolet.