To view this message in your browser, Click here
CTV Advertising PREVIEW 2024  leaderboard- 3-8-24
Daily Email
Monday, November 11, 2024
     

Inside the Stream: Streaming Sports Viewers Surge Past Pay-TV

eMarketer’s latest data reveals that in 2024, 20 million more viewers will consume live sports on streaming than on pay-TV. With a number of marquee games shifting to streaming ahead (notably NBA to Amazon and Peacock), streaming is poised for more gains. eMarketer forecasts that in 2027 over 127 million viewers will consume live sports on streaming vs. just 75 million for pay-TV.

As we explore, the traditional notion of “sports as a firewall” against cord-cutting is becoming more ambiguous. In some cases sports-oriented TV networks are further blurring the lines. A good example we discuss is The Tennis Channel’s new initiative to include a live feed of its linear network in its Tennis Channel+ streaming service. It’s the first time tennis fans will be able to directly access the linear network.


Listen to the podcast to learn more (26 minutes, 5 seconds)




Browse all previous podcasts

Subscribe to Inside the Stream
Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS

PERSPECTIVE  What's this?

A Hidden Bias Makes CTV Advertisers Miss Major Opportunities

Posted by:
Dan Larkman
CEO, Keynes Digital

As the cost of traditional streaming services continues to rise, consumers are increasingly turning to free, ad-supported streaming platforms (FAST channels) like Pluto TV. For advertisers, this shift presents an opportunity to reach diverse and engaged audiences in ways that have been largely overlooked. However, the advertising industry has been slow to fully embrace FAST channels. This hesitation can be traced back to a disconnect between decision-makers and the consumers they’re trying to reach. Many advertising professionals, who are often well-paid and white-collar, personally prefer premium, ad-free streaming services and fail to recognize the unique value FAST channels can offer.

Read More
Go to VideoNuze

Exclusive News Roundup

CTV Advertising PREVIEW 2024  medium rectangle - 3-8-24

Recent Posts

Copyright 2024. Broadband Directions LLC. All rights reserved.