Welcome to Inside the Stream, the weekly podcast where nScreenMedia’a Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
This has been NewFronts week, in which 30+ companies pitch to advertisers and agencies why they should be allocated a portion of the tens of billions of dollars of video/TV campaign budgets. NewFronts presentations typically include the presenter sharing audience profile data, updates on how advertisers can best reach their audience and reveals of upcoming original shows, which often include appearances by the talent. The NewFronts are organized by the IAB, which does an incredible job.
I attended about a dozen presentations, by Roku, Crackle Plus, Tubi, Samsung Ads, VIZIO, Amazon, YouTube, Vevo, A+E, Snap, DoubleVerify, TikTok and NBCUniversal and was very impressed. All emphasized streaming-first messages: younger audiences watch little to no linear TV so running campaigns on streaming is essential, streaming offers full funnel marketing capabilities, and screens like CTV and mobile are the way of the future.
Many thanks to our inaugural Inside the Stream sponsor Verizon Media. When you have quality connections at scale, you’re truly connected.
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