A Peek at an Interactive Magazine for the Apple iPad

11:30 p.m. | Correction. A single issue of the VIVmag is $6.

VIVmag, an all-digital lifestyle magazine that is  available online, plans to introduce an interactive iPad version of its content when the device, from Apple, is released next month.

The videos above and below offer a preview of the kind of experience that readers, or rather viewers, can expect for some iPad versions of the digital magazines. Similar to the Wired video released last month, Viv and other magazines are getting ready to offer touch, video and a wave of other hands-on experiences.

Jeanniey Mullen, VIVmag’s chief marketing officer, said that the magazine planned to make every iPad and desktop issue interactive with video and full-motion advertising, including a Fandango HBO “Sex and the City 2″ advertisement and interactive spreads for Kia Motors and Estée Lauder.

While beautiful to look at, and I’m sure fun to interact with, this type of slick interactivity and motion isn’t cheap. Mrs. Mullen said the magazine cost $36 for a yearly subscription of six editions, or $6 an issue. “It is an expensive process,” Mrs. Mullen said. “It takes the same amount of time to create as a print edition, but we’re creating a living product that is fully dynamic.”

VIVmag, which is powered by Zinio, a San Francisco company that markets digital editions of many magazines, gives readers a glimpse of all the work that went into it with a behind-the-scenes video about its creation.

The videos, which were shot by the photographer Alexx Henry, were taped using an advanced camera called Red, which can shoot digital video at resolutions as high as motion picture film. With a camera like this, the magazine producers were able to shoot video spreads and then pause the appropriate scenes to create interactive fashion features with text.