Video ad targeting firm Digitalsmiths paired up with ad-serving technology firm LiveRail to provide additional advertising solutions to both companies’ customers.
Under the deal, Digitalsmiths will provide its video recognition technology to LiveRail customers, while LiveRail will provide campaign management and reporting tools to Digitalsmiths customers.
Digitalsmiths said the combination of technology will allow for more highly targeted ads and increased ad inventory. For instance, when a viewer watches an online video, LiveRail now serves a series of highly targeted ad previews underneath the video. Viewers can click on any ads that interest them and then return to the video.
(Editor: Robbins)
DigitalSmiths Partners With LiveRail to Offer More Ad Solutions to Customers
Dec 10, 2007 • Post A Comment
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