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Looks like someone is happy with blip.tv's ability to distribute content. For Your Imagination is the production company making original content for Internet television and podcasts. It had already signed a deal with blip for the syndication of FYI's program "Break A Leg," which is also being syndicated across other video-sharing networks like YouTube.
With the new deal between FYI and blip, the network will be the primary host for all its programming, and also gets exclusive sponsorship for the second season of "Break A Leg," running overlays and post-roll ads for "The Smart Show," a new web program being produced and underwritten by HBO\AOL, and Holiday Inn Express. Blip will also grant access to FYI show archives. As blip.tv has recently been added as a distributed channel through Sony Bravia, the deal with FYI should be good for the producers of the show and the execs behind blip.tv.