The New York Times sports publisher The Athletic partnered with the sports streaming service Fubo on Tuesday, the latest in a series of integrated partnerships spearheaded by The Athletic since it debuted advertising on its website two years ago.
The multiyear tie-up will first see Fubo integrated into live game blogs, with future plans for further placements in preview articles, newsletters, and product sections of the site. Both parties declined to provide commercial details of the deal.
“As the sports ecosystem continues to evolve, one of the main pain points for fans is finding where to stream a specific game,” said Sebastian Tomich, chief commercial officer of The Athletic.
