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Television Industry Braces for a 'Bumpy Road' as Connected TV Scales Up

Measurement, fragmentation and rise of programmatic are all part of the growing pains

AMC Networks’ Evan Adlman, ViacomCBS’ Leo O’Connor and Goodway Group’s Amanda Martin discussed working together to iron out the wrinkles hampering CTV growth.Adweek
Kelsey Sutton
By Kelsey Sutton

With connected TV ad spend expected to hit $10.8 billion by the end of 2020 and balloon to $13 billion by 2021, the CTV space is undoubtedly having a growth spurt. But that acceleration comes with growing pains—and they are being felt by people on all sides of the industry.

“It’s going to be a bumpy road for the next many years,” Evan Adlman, AMC Networks’ svp of advanced advertising and digital partnerships, told Adweek reporter Mollie Cahillane during a panel discussion at Adweek’s

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Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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