Google to Add New Planning Tools to Its Display & Video 360 Buy-Side Solution

The goal is to account for connected television and streaming in campaigns, in addition to YouTube

Google is rolling out two new tools for its Display & Video 360 buy-side solution to account for the surge in user adoption of streaming platforms.

The aim is to enable marketers to plan full connected television and streaming campaigns via DV360, and not be limited to YouTube, incorporating their audio and video media across platforms in real-time.

Google wrote in a blog post Thursday, “Planning is no longer a one-time exercise; it needs to happen on an ongoing basis to keep up with your audience’s rapidly-changing habits.

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