Disney Super Bowl Ad Encourages Streaming Fans to Bundle Up

Spot comes ahead of planned price hike for its discounted trio of streamers

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Disney will return to the Super Bowl for the second year in a row. But this time, it won’t just be highlighting streaming service Disney+—it’ll highlight three services.

In a 30-second spot that will air during the fourth quarter of the game, the media company will promote its Disney Bundle, which includes its three streaming services: Disney+, ESPN+ and the ad-supported version of Hulu.

Shows like Hulu’s The Great and Little Fires Everywhere; Disney+’s WandaVision

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