Apple Ramps Up Original Podcasts, in Part to Help Promote TV+
- Company is seeking executive to lead development of new shows
- Apple faces threat from Spotify’s growing podcast ambitions
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Apple Inc. is ramping up its push into original podcasts by seeking an executive to lead the initiative and buying shows that would be exclusive to its services.
The technology giant has begun acquiring two types of original podcasts, according to people familiar with the matter: one category is audio spinoffs of existing movies and programs on its Apple TV+ service, and the other is original programs that could eventually be adapted into future TV+ video content.