Roku has yet again found itself at the center of an ad fraud scheme that likely cost premium brands and political advertisers upwards of seven figures, according to new research from Pixalate.
Marketers were led to believe their ads appeared against brand-safe content on the streaming service, such as The Three Stooges, when in reality they were buying ads in screensaver apps or apps for lonely pets when their owners aren’t home, Pixalate has found. A spokesperson told Adweek the scheme netted “at least a seven-figure dollar amount.”
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