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For Netflix’s Cindy Holland, overseeing original programming at the biggest streaming service in the world wasn’t always part of the plan.
Holland, who joined Netflix 17 years ago and is now vp of original content, has seen Netflix through several different phases, arriving when the company was a DVD-by-mail business and helping it evolve into a streaming-centric giant in its ongoing quest to build a massive customer base. “The only thing that wasn’t in our core initial strategy was that we would be in the business of producing original content ourselves,” says Holland.
That
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