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Walmart Bets on TV Shows for Families, Date Night in Media Push
- Retailer is said to line up slate of programs for Vudu service
- Decade-old streaming service plans to tout new ad technology
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Walmart Inc. already sells more TVs than anyone. Now it wants to make the shows you watch on them, too.
The retailer plans to bankroll at least a half-dozen original programs over the next year, and will unveil the first few to advertisers in New York this week, people familiar with the plans said. Walmart has talked with several Hollywood studios about rebooting family-friendly projects from years ago, said the people, who asked not to be identified because the plans aren’t public yet.