As 'Subscription Fatigue' Sets In, the OTT Reckoning May Be Upon Us

Nearly half of consumers are frustrated by streaming overload

Deciding which streaming outlet you want to subscribe to can be just as hard as finding a show itself.

With options from big players like Netflix, HBO Now, Hulu, Showtime, Amazon and YouTube Premium—and looming new platforms from the likes of Disney, Apple, AT&T and NBCUniversal—consumers are already starting to grow frustrated with the crowded streaming marketplace as “subscription fatigue” sets in, according to Deloitte’s 13th edition of its Digital Media Trends survey.

Viewers are taking advantage of these options: the average video consumer subscribes to three video streaming services, said Deloitte.

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