Some Notable Names in Media Are Rather Quiet About Ditching the NewFronts

Some Notable Names in Media Are Rather Quiet About Ditching the NewFronts 

Where is Gannett, Hearst, BuzzFeed and Bloomberg?

If you have nothing nice to say, don’t say anything at all. That seems to be the cliché that many large media companies are hiding under as the NewFronts get underway.

This year, Gannett (parent of USA Today), Bloomberg, The Washington Post and Hearst are all sitting on the sidelines of the IAB’s annual showcase where (primarily) digital companies pitch their video wares to advertisers who really just want Facebook video views.

Perhaps these companies don’t want to pony up the $100,000 plus whatever it costs to rent out a giant room and put on a party full of food, alcohol and entertainment.

Headshot of Josh Sternberg

Josh Sternberg

Josh Sternberg is the former media and tech editor at Adweek.