• by Alex Weprin , April 4, 2018

Three of the country’s largest cable providers, Comcast, Charter, and Cox, are launching a shared advanced advertising unit that will design, deploy and sell ads across their national footprint.

The new unit will be part of NCC Media, the advertising and sales company jointly owned by the cable firms.

Set to launch later this year, the unit will “use non-personally identifiable data and targeting capabilities to create advanced video advertising products that deliver greater scale, audiences and measurement to meet current and future demands of advertisers,” according to an announcement from the companies.

The targeted ad products built by the new unit will work across linear and on-demand platforms.

The new team will be built from a team for Comcast media 360, the former national ad sales team for Comcast Spotlight, and will be joined be resources from NCC, Cox and Charter. Andrew Ward, currently VP of Comcast Media 360, will become general manager of the new unit.