COLOGNE, Germany—A year ago, Twitter’s CEO Jack Dorsey pitched marketers on live video as being a key area of growth for the platform. Now, it appears that those ambitions have shifted slightly, likely due in some part to Amazon snagging the livestreaming rights to this year’s NFL games.
During a 30-minute talk with WPP CEO Martin Sorrell at Dmexco—the two-day digital marketing conferencing happening this week in Germany—Dorsey made multiple references to Twitter as a platform where any kind of content—text, photos, videos—can reach people with specific interests, seemingly downplaying the platform’s push into livestreaming.
One of the main topics Sorrell grilled Dorsey about during the keynote was why Twitter hasn’t achieved the same kind of momentum and advertiser interest that other tech companies have—namely the duopoly of Facebook and Google.
