Roku Dominates Streaming Media Device Market

22 Mar, 2017 By: Erik Gruenwedel

---

Netflix and Sling TV spearhead preferred OTT video streaming destinations

Roku, along with Netflix, created the subscription streaming video market. Thus, it is little surprise Roku leads the in-home device market with 18% household penetration, followed by Amazon Fire TV (12%), Google Chromecast (8%) and Apple TV (5%), according to new from comScore.

The data measurement company found streaming media devices and sticks are found in 37% of broadband homes, followed by connected video game consoles (31%), Internet-connected televisions (27%) and Blu-ray Disc players (8%).

Netflix has the highest household penetration at more than 40%, with monthly average viewing between 25 and 30 hours. YouTube has about 27% household penetration (15-20 hours), followed by Amazon Prime Video at 17% (12 hours) and Hulu at 10% (26 hours).

Dish Network’s Sling TV, the first standalone subscription online TV service, ended 2016 with nearly 2 million subscribers, according to comScore.

Notably, Sling TV households watched 48 hours of content in December — highest among any over-the-top video service.

PlayStation Vue, Charter Spectrum TV Plus and DirecTV Now offer similar live-streaming TV packages. They will soon be joined by YouTube TV and Hulu Live, in what will likely be an increasingly common trend to attract cord-cutters and cord-nevers, according to comScore.
 

Bookmark it: