Netflix Plans New Toys, Merchandise Based on Hit TV Shows
- Streaming giant to hire executive to oversee product division
- Hot Topic selling T-shirts, mugs tied to hit ‘Stranger Things’
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Netflix Inc. is plotting a move into the toy business.
The world’s largest paid video service is looking to hire an executive to oversee the licensing of shows for books, comics and toys, and forge partnerships with retailers, according to a job posting on the company’s website. Netflix has also asked partners for a share of consumer products made off of shows released by Netflix but owned by other TV studios, according to people familiar with the talks who asked not to be identified discussing private matters.