Vox Media Names First COO as Focus Turns to Video, Native Ads
- Trei Brundrett led team that built web publishing platform
- Owner of the Verge, Recode has beefed up management, board
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Vox Media Inc., operator of the Verge and Recode news sites, named its first chief operating officer, promoting a longtime employee to oversee the company’s expansion into video and so-called native advertising.
Trei Brundrett, 39, who has worked at Vox since 2006, led the designers and engineers who built the company’s online publishing platform, called Chorus. He will report to Chief Executive Officer Jim Bankoff, the company said in a statement. Brundrett will be succeeded by Joe Alicata, who led development of the company’s advertising technology, products and data.