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From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in a crowd or staying glued to your TV. These days, live video delivers two things really well: convenience and emotion. Now fans—and advertisers—everywhere can finally be a part of such can't-miss moments.
Lisa Utzschneider
As video viewership on digital devices increases, so does the thirst for live content. Sixty-four percent of consumers have watched live online videos in the past year. That's especially true for millennials who want access to these experiences—41 percent said live events help keep them in the know.
