• by Ben Frederick  @mp_benfred, August 4, 2016

Ad tech firm Sizmek announced new hyperlocal targeting capabilities for it’s mobile first DSP StrikeAd. It has also partnered with Dailymotion Exchange to bring access to more global premium inventory.

 

Ad buyers using StrikeAd can now target video ads locally and contextually to users. The new targeting is available thanks to Sizmek’s recent partnership with Peer39, which grants access to its proprietary page-and app-level intelligence, ensuring brand safe placements.

Mobile video is driving the migration of eyeballs from larger to smaller screens, and they’re bringing ad dollars with them.

“The singularity of audiences on mobile video is driving its popularity among brand marketers, as they better align their ad spend to impact exactly who they’re trying to reach on devices where consumers are spending a lot of time watching video,” stated Gary Revenson, global director of technology at Maxus, a Sizmek partner.

By partnering with Dailymotion’s private exchange, StrikeAd’s demand partners can access Dailymotion’s inventory and geotarget it.

“We’ve expanded our reach among the leading mobile-first global ad buyers looking to capitalize on the growth of mobile video audiences,“ stated Damien Pigasse, CRO of Dailymotion.

Sizmek also announced yesterday it will be acquired by Vector Capital for $122 million, and will become a private company as a result.