As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

As Publisher Reach on Facebook Goes Down, Video Is Going Way Up 

SocialFlow data shows surprising growth

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up.

According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by publishers on Facebook is gaining quite a bit of traction. The company—which posts more than half a millions stories a month to Facebook and other social media channels on behalf of publishers—analyzed 30 days of video content to determine the total reach, likes and shares. And while a report last month highlighted a 42 percent drop in reach for publishers from January to May, SocialFlow found reach had grown by a factor of eight in the past month.

Headshot of Marty Swant

Marty Swant

Marty Swant is a former technology staff writer for Adweek.