Snapchat's New Voice and Video Chatting Features Should Get Wireless Providers' Attention

App releases major update

In under two years, people have gone from asking what Snapchat is to asking what it can't do.

The Venice, Calif.-based company today released an update that lets its 100 million daily users make video and audio calls, among other things. During video or audio calls, Snapchatters can simultaneously send photos that appear as an overlay in the chat window.

The feature should get the attention of telecoms and wireless providers that want Gen Zers and millennials, who may become accustomed to free calls, to pay for phone services.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in