Pursuits
Why TV Networks Are Cutting Back on Commercials
- Time Warner, Fox, Viacom respond to ad-free streaming services
- Commercial time had increased to make up for falling ratings
This article is for subscribers only.
Hate commercials? Good news: You may see fewer of them.
Media companies, including Time Warner Inc., 21st Century Fox Inc. and Viacom Inc., have started cutting back on commercials after years of squeezing in as many ads as possible.