Brands Are About to Find Out How Powerful GoPro Videos Can Be

Hi-def camera maker unveils platform for marketers

Spellbinding scenes captured by adventure seekers and even wildlife made GoPro the hottest video camera around. And now, the company wants to give marketers a sharper view. Hundreds of those videos, like those from the perspective of a dolphin swimming alongside his pod or a dude jumping from a tall building, will soon be at marketers' fingertips via a platform dubbed GoPro Licensing.

"We've gotten calls almost daily from creative agencies, TV networks and film studios that want to use our content," said Adam Dornbusch, head of programming at GoPro, which just began taking marketers' applications via its online portal.

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