Twitter's video ads are looking for a little more action. For the first time, the microblogging platform is allowing advertisers to drive app installs directly from promoted videos, the company announced today.
The new video capabilities were part of an announcement that comes more than a year after Twitter first started selling app-install ads, a key driver of revenue across the mobile-advertising landscape. Twitter works with companies like Comedy Central, Lyft and Postmates to promote their apps on the service and through its network of partner apps on its MoPub mobile-ad network.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in