Telecoms Put 77% of Their Mobile Spend in Video and Rich Media

Study tracks the decline in banner ad spending

When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study. 

The Silicon Valley-based mobile ad network has a reach of approximately 330 million consumers and counts AT&T, Verizon, T-Mobile, Comcast, Cox and Sprint as advertisers. 

The report's data, pulled for its ongoing Vdopia Mobile Insights (VMI) Series, reflects a changing advertising landscape in which mobile increasingly represents a bigger part of the marketing puzzle.

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