Dell is working with digital media production company Defy Media to encourage teens and college kids to use its products when they head back to the classroom this fall.
Working with Defy's musical duo Kurt Hugo Schneider and Sam Tsui and pranksters SMOSH, the companies and online producers have come up with separate customized campaigns that will play on each YouTube influencers' strengths while still delivering the brand message. Schneider and Tsui's Dell-sponsored music video and behind-the-scenes video employ Dell tablets as an artistic tool.
Meanwhile, SMOSH is going on a roadtrip using suggestions from their fans and help from the Dell Venue 8 tablet.
