We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters.
Fox Sports Digital and Sporting News Media are teaming up in a bid to take a bigger slice of the online audience.
The two companies said Monday that they would partner under the name, Fox Sports Digital—Sporting News Media, to share both content and traffic, and are projected to reach an audience of 55 million fans monthly. Sites that fall the new banner include FoxSports.com, SportingNews.com and Goal.com.
"It's a commercial partnership, but it's been driven by product development," said Juan Delgado, CEO of Sporting News Media. "We're hoping to entice the interest of ad buyers and sports fans across the U.S."
