Slidermetrix Lets You Rate Videos as You Watch

No thumbs up or down needed

Forget five-star ratings: Dialsmith is introducing a rating system called Slidermetrix that allows viewers to judge online video in real time.

“If people like it or not like it is a pretty thin metric,” David Paull, CEO of Dialsmith, told Adweek. “By being able to drill down into every moment, we begin to learn what they liked and specifically in which moments that occurs.”

Slidermetrix is an add-on to video content that lets users actively grade the material.

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